How modern media companies are organizing their sales operations

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Sales orgs look very different than they did 10 years ago.

December 28, 2023

How modern media companies are organizing their sales operations

From implementing generative AI tools into the workflow to adding seller incentives to taking a categorical approach versus a brand approach for client management, here is a mock-up of what a modern media company’s sales organization looks like.

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As the creator economy booms, creators sound off on creator payouts. Digiday asked several creators, if they could only use one short-form vertical video platform, which would they choose and why. Other things to know about Recognize the rising leaders in your company and their impact on the industry with the Future Leader Awards. Enter by February 2 for the best rate. Sellers looking to gain a deeper understanding of the programmatic selling landscape can dive into this series of courses covering key topics necessary for success in 2024. Produced in partnership with U of Digital. The highly-valued 18–34-year-old demographic is becoming increasingly difficult to reach on Twitch and IGN due to browser ad blockers, leading to in-game advertising becoming a mainstay for advertisers. Sponsored by Overwolf.

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Ivy Liu

How modern media companies are organizing their sales operations

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