Personalization, powerful calls-to-action and creative subject lines are must-haves for effective email marketing, writes Alex Martin, co-founder and director of design at Codecrew. Martin also highlights email marketing mistakes such as emailing too frequently and not designing for mobile. Full Story: SmartBrief/Marketing (8/7)
The low mortgage rates of the pandemic and rapid increases in recent months have prompted many homeowners to compare terms of their loans, according to real estate journalist Ronda Kaysen. "When I contacted people, they were usually on one of two sides: those who bragged about how great their rate was or those who were angry they didn't buy a home," she said. Full Story: The New York Times (8/6)
Technology & Innovations
Will new tech usurp low-fi marketing? AI, cloud computing and other technologies will democratize high-quality content but low-fidelity marketing will still be needed to develop consumer connections and "breathe meaning into content by favoring the journey over the picture-perfect -- boring -- result," writes Dmitrii Osipovskii, PPK's interactive creative director. "Lo-fi creative may well be the answer to the content overload ailing social media dwellers, a way for marketers to AI-proof their efforts and zag in the age of content automation," Osipovskii writes. Full Story: Adweek (8/3)
Apple's new OS will force more marketing changes Link Tracking Protection in iOS 17 gets rid of user information when people click URLs in Apple tools and new App Store policies require developers to justify collecting and sharing data from device signals. As Apple pushes privacy in fall updates, it's also expanding its own first-party ad platform, and has yet to schedule the next version of its SKAdNetwork measurement service. Full Story: Ad Age (tiered subscription model) (8/3)
Banks' federal borrowing still running high US banks and credit unions' outstanding loans from the Federal Home Loan Banks totaled $880 billion at the end of June. That represents a decline compared with the $1 trillion recorded at the end of the first quarter but a 150% increase compared with the end of last year, FHLB data shows. Full Story: Financial Times (8/7)
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