While the broadcaster knows the Olympics draw massive viewership, this is the first time it’s aggressively pushing it beyond traditional TV.
| While NBCU knows the Olympics draw massive viewership, this is the first time it’s aggressively pushing it beyond traditional TV. Additional coverage: These social media channels seem to be distancing their identity from “social media networks” to play up the positive aspects of their channels for users and ad spend. This week’s Digiday+ Future of TV Briefing looks at why performance-minded, digital-leaning advertisers need help crossing over as traditional TV metrics subsume streaming. The fact that it took four whole years for Guy “Dr Disrespect” Beahm’s partners and sponsors to wise up about the reasons behind his 2020 Twitch ban is, to some extent, an indictment of non-endemic brands’ laissez-faire approach to games as a marketing channel. While retail media has a ways to go before competing with No. 1 marketing channel social media, it’s making rapid strides as its strengths become more clear. An assemblage of five agencies that came together in March to form one, agency Amp aims for mid-market clients. Other things to know about Showcase how your technology is modernizing media and marketing with the Digiday Technology Awards. New categories include Best AR/VR tool, Best Content Creation Platform and more. Last chance to enter is July 12. Digital publishers and media organizations are simplifying the signup process for new email subscribers by personalizing experiences, utilizing lead magnets, leveraging interactive content and more. Sponsored by Upland. From Digiday's sister site Modern Retail: According to a new Contentful survey, 48% of generative AI users save at least five hours of work a week. Register for this virtual event on July 16 at 1 p.m. ET for more insights into Contentful’s latest research report and how marketers leverage generative AI. Sponsored by Contentful. | | |
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