How one content creator thrives on X, despite Elon Musk's shakeup

In the first episode of the Creators series of the Digiday Podcast, creator Jessica Davis said despite X’s recent controversies, creators still find value on the platform, convincing subscribers and brands along the way.

May 21, 2024

How one content creator thrives on X, despite Elon Musk’s shakeup In the first episode of the Creators series of the Digiday Podcast, creator Jessica Davis said despite X's recent controversies, creators still find value on the platform, convincing subscribers and brands along the way. Additional coverage: Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. In the case of ​​the Colossus supply-side platform, what seemed like a clear case of an ad tech vendor being shady is actually a lot more layered. Digiday spoke with executives at Condé Nast, Forbes, The Atlantic, The Guardian and The Independent about their current revenue strategies for the second installment of our two-part series on how publishers are optimizing revenue streams. The New Yorker is sending newsletters less frequently and giving paid subscribers early access to content in their inboxes in an effort to retain its cohort of 1.2 million paid subscribers and grow its audience beyond that. Three months on, Ikea's data chief explains how it's measuring the impact of its AI assistant. Marketers are increasingly recognizing the benefit of collaborating with other brands on influencer marketing efforts and are anecdotally more keen to do so this year, according to five influencer marketing executives we spoke with for this Digiday+ Marketing Briefing. Horizon Media’s social content agency Blue Hour Studios and talent management platform Key are partnering to develop a talent platform called Swell Audience Network. Other things to know about Enter the Greater Good Awards for the opportunity to be recognized as a company focused on making a positive impact. Discover this year's categories and submit your entries by Friday, June 28 to save. Tell us how you’re using data sources and generative AI in your campaign activation process, and we’ll send you a $5 gift card and the survey results. Sponsored by Clinch. This new report from Klaviyo features statistics from a recent global survey on how marketers are leveraging AI to drive growth. Ninety percent of respondents say AI helps them improve the customer experience faster than they can on their own. Sponsored by Klaviyo. Top Stories The Creator Economy How one content creator thrives on X, despite Elon Musk's shakeup In the first episode of the Creators series of the Digiday Podcast, creator Jessica Davis said despite X’s recent controversies, creators still find value on the platform, convincing subscribers and brands along the way. howdy! Publishing in the Platform Era The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Advertisement Sponsored by Resonate What’s on brands’ checklists as they prepare for the cookieless future As the cookie-free world draws near, marketers are shortlisting the impacts their industry will absorb and how post-cookie changes will affect their businesses on a granular level. howdy! The Programmatic Marketer Making sense of the allegations and defenses in the Colossus ad tech controversy What seemed like a clear case of an ad tech vendor being shady is actually a lot more layered. Sponsored by Nexxen Why advertisers are seizing the CTV opportunity While CTV was once considered a risky investment, it’s now seen as a lucrative opportunity for broadcasters and brands alike. howdy! Publisher Investment Strategies Publisher strategies: Condé Nast, Forbes, The Atlantic, The Guardian and The Independent on key revenue trends Digiday recently spoke with executives at Condé Nast, Forbes, The Atlantic, The Guardian and The Independent about their current revenue strategies for our two-part series on how publishers are optimizing revenue streams. In this second installment, we highlight their thoughts on affiliate commerce, diversification of revenue streams and global business expansion. Advertisement Sponsored by Acxiom How brands are activating purchased data Marketers are optimizing campaign targeting and messaging by leveraging data-driven consumer insights. howdy! Subscriptions How sending fewer emails and content previews improved The New Yorker’s newsletter engagement The New Yorker is sending newsletters less frequently and giving paid subscribers early access to content in their inboxes in an effort to retain its cohort of 1.2 million paid subscribers and grow its audience beyond that. howdy! Generative AI Ikea launched an AI assistant earlier this year. Has it actually driven sales? Three months on, the retailer’s data chief explains how it’s measuring the impact of its AI assistant. All Latest Stories

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