How perfectionism can ruin a good brand, 950% open rate increase with untraditional email, and more

Copywriter Xristopher Bland shares how he helped a list with an average 2% open rate get a 950% open rate increase. Read on for five key email optimization principles along with a detailed look at two of the (very untraditional) emails Xristopher wrote.

Here's why marketers shouldn't focus too granularly on having to be perfect and instead focus our time on the big things that actually matter to the customer.

To get better leads and nurture them effectively, read these tips and examples from some successful business enterprises.