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| News for Today's Top Marketers |
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How Polaroid Is Utilizing Affordable Social Creators to Boost Sales Has seen a 180 percent lift By Christopher Heine Polaroid marketers nowadays do not get the kind of budget their forerunners did three decades ago when sales were in the billions of dollars, and it hasn't had an ad agency of record in years. Yet, tech is ...
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What Are the Most Anticipated Movies of 2017? The top 10 based on online chatter By Chris Thilk Here in Chicago, it's beginning to get consistently cold. We've got that drab, gray thing going on that will be the default status until, roughly, March. We're getting to the point where "Do I have ...
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Duracell Saved a Lot of Tears by Delivering Free Batteries to Midwest Families on Christmas Eve That drone might fly after all By Angela Natividad It merits studying how many kids (and adults) cried this weekend because Santa forgot to pack batteries to go with the drone, or those creepy Hatchimals.
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Emotional Abuse Is Hiding in These Clever Ads That Say Different Things at Different Angles Women's Aid work is worth a double-take By Angela Natividad In 2015, Women's Aid released "Look at Me," a digital billboard where the bruises on a woman's face faded when more bystanders looked at her. Created by WCRS, it was a powerful way to remind us ...
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Superheroes, Models and Lobsters: The 10 Most Memorable Movie Campaigns of 2016 The year's best use of platforms, tactics and simply cool creative By Chris Thilk We've come to the end of another year, friends. Which means it's time to look back and evaluate what happened in the movie marketing world over the past 12 months.
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How Waterford Keeps the Final 10 Seconds of Each Year Fresh With the New Year's Eve Ball For a few moments, it's the best brand exposure on the planet By Robert Klara Pop quiz: What media event guarantees the most eyeballs for a brand?
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H&R Block and Jon Hamm Want to Simplify Your Tax Returns Next Year 'Get your taxes won,' says Don Draper By Patrick Coffee This week Jon Hamm made his first appearance as a brand spokesman in a new campaign for tax preparation company H&R Block. Contrary to at least one report, the brand says the new spots were not made in response ...
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