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How R/GA Fit 1 Billion Colors Into This Ad for a Samsung Television It was filmed in Paris, the City of Light By Marty Swant How many colors can a person count? How many can a human eye even see? And perhaps more important, how many can the brain comprehend? A few dozen? Hundreds? A thousand? A million? A billion? And even if we as humans can't, what if we could? While working on a campaign for Samsung's new QLED... Read more » |
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360i Hires Its New Chief Creative Officer Away From Deutsch Menno Kluin brings more than a decade of experience By Patrick Coffee Digital-first agency 360i has hired Menno Kluin as its new chief creative officer. The Dentsu Aegis network confirmed the news in a blog post Monday evening approximately two weeks after Kluin announced that he would resign from his previous job as executive creative director at the New York offices of Deutsch. "[Menno has] been widely... Read more » |
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Nutella’s Unique Product Now Comes in 7 Million Unique Jars Ogilvy gets into artful algorithmic packaging By Tim Nudd Nutella, the hazelnut spread, has always been a fun brand (when it's not sending its biggest fan cease and desist letters). Now, via Italy, comes a fun stunt, in which the uniqueness of the product is reflected in the packaging. Ogilvy & Mather used a special algorithm--much as Diet Coke did last year, and Absolut... Read more » |
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These NYC Ad Creatives Are Mimicking MTA Posters to Celebrate Pride Month in the Subway Get on the 'Pride Train' and #SashayAway By Patrick Coffee The world's most famous New Yorker has declined to recognize Pride Month this year. But thanks to a few enterprising advertising creatives, the city's subway system is more fabulous than ever. On the last day of May, President Trump issued proclamations naming June as everything from African-American Music Appreciation Month to National Homeowners Month. But... Read more » |
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Apple Imagines a World Without Apps, and How Utterly Screwed We’d Be Without Them Look for the cameos in slapstick WWDC video By Angela Natividad Remember life before apps? Sure, it was liveable. But it was also a time when we owned paper maps, knew phone numbers and recognized the dating potential of next-door neighbors. What would happen if all the apps in our current app-run world suddenly just ... blipped out? That's exactly what Apple imagines in "Appocalypse," a... Read more » |
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eBay Wants to Fill Your Cart, and Your Life, With Color in Flashy New Ad But even snowflakes are all white By Gabriel Beltrone Shopping with eBay doesn't just get you an item shipped in a cardboard box. It gets you an item shipped in a cardboard box sealed with colorful tape. A new 60-second ad for the site makes a plea to individualism, featuring a range of consumers--black and white, male and female, young and old--pursuing a variety... Read more » |
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The Visuals in Sony Bravia’s New Commercial Are Out of This World Planets align in DDB Berlin spot By David Gianatasio DDB Berlin's stunning new ad for Sony Bravia is ultimately a lot more down to earth than it initially appears. Our story begins with a father and son driving across a desolate lunar-type landscape to attend a mysterious gathering in the middle of nowhere. Slowly, majestically, planet Earth peeks above the horizon, its deep, dramatic... Read more » |
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