How retailers struggle between data privacy and personalization New report by WBR Insights and Valitor finds retailers across the EU are struggling with consumer personalization efforts.
ClickZ Daily: January 15, 2020 |
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| Happy Wednesday! Today we have a new report by WBR Insights and Valitor that shows retailers across the EU are struggling with their consumer personalization efforts. The report surveyed over 300 senior-level retail executives to uncover what strategies they are using to navigate these challenges and the channels they are prioritizing in their efforts to rebuild consumer trust and target them appropriately. We also have an interesting opinion piece by UneeQ’s CEO Danny Tomsett, who discusses how brands are competing on emotional connection, and using AI to get there. He writes, while a lot of digital channels might provide decent “customer satisfaction” scores in terms of speed of service, they provide nothing in terms of emotional connection. Who are the most influential leaders in marketing technology? With the Oscars just around the corner, we thought we’d get into the act as well! We want to recognize the most influential people in marketing technology (martech) and need your help doing it. Is it Adobe’s Ann Lewnes, Salesforce’s Stephanie Buscemi, or is Scott Brinker still the tech industry’s most prominent figure? We couldn’t think of a better jury than you, our loyal readers. So take our survey here and let us know who your top 5 picks, along with a very short description why? Feel free to nominate yourself. All responses are anonymous and we will be writing up the results over the next couple of weeks. Also ICYMI: Adobe unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud. Genesys, a leader in omnichannel CX and contact center solutions, announced it is changing the name of its flagship SaaS offering, PureCloud, to Genesys Cloud. Brightcove, a leading provider of cloud services for video, announced Brightcove Campaign, a purpose-built application that enables marketers to easily create video-driven marketing campaigns that yield insightful data with the ability to compare video performance to a variety of industry benchmarks. |
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Analytics Barry Levine New report by WBR Insights and Valitor finds retailers across the EU are struggling with consumer personalization efforts. |
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AI Danny Tomsett Emotional connection is more than twice as valuable to brands than customer satisfaction. But how can they connect with people on a deeper, human level when they rely so much on faceless technology and self-service? Read more |
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| AR & VR Jacqueline Dooley Computer vision platform, Resonai, is bringing augmented reality to physical spaces, including movie theaters, shopping malls and retail. Read more |
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| Data & Analytics Mahir Prasad Convertr CEO Emma Bowkett calls for an open marketing ecosystem and details how to win back the customer’s trust. Read more |
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| AI Bill Hobbib DataRobot's SVP of Marketing, Bill Hobbib, discusses how to evaluate opportunities that are good for AI, and offers best practices for implementing and managing the platform. Read more |
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| Analyzing Customer Data Barry Levine Arm Treasure Data's new report looks into how retailers will leverage data in the new year to build a better customer experience. Read more |
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Content Marketing Over the past decade, nearly every phase of marketing has undergone a revival thanks to the mainstream adoption of social media, the emergence of long-tail marketing, and the declining effectiveness of advertising. Download now |
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| Analytics Above 35.2% of the web is now powered by WordPress. While this is great, it also means there are thousands of different themes, plugins, and technologies all having to coexist. Download now |
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