Streaming became the centerpiece. The TV ad market became flexible. Production became remote. And Quibi became the first casualty of the streaming wars.
| This year, 2020, won’t end when the calendar flips to Jan. 1. Its impact on the future of TV will continue into next year and the foreseeable future. Everyone had to adapt in ways they hadn’t needed to before. While the shift to streaming has been in plain view for years, in 2020 TV network groups had to speed up their own internal shifts, and connected TV platforms, streaming services and digital video platforms accelerated their own development cycles in response to the streaming viewership surge. But not everyone adapted well to 2020, which marked the first full year of the streaming wars — as well as its first casualty. Read more below. For Digiday+ members, streaming became the centerpiece. The TV ad market became flexible. Production became remote. And Quibi became the first casualty of the streaming wars. In exchange for discounts and free subscription trials to credit card holders and bank customers, publishers are eyeing a new subset of partner-based subscribers. The number of publishers using Instant Articles grew this year, with more than 5,700 publishers either starting to use or returning to the format. Other things to know about The Digiday Video and TV Awards will honor the companies, campaigns and technology using video to modernize media and marketing. Don’t miss your chance to gain exclusive recognition from Digiday in categories including Best Streaming Service, Best Use of YouTube and more. Learn more here and submit before the last chance deadline on Januaray 8. Today’s mobile in-app environment is viewable, measureable — and where audiences of all demographics are spending a large part of their time. Download this micro-report for tips and advice for getting into mobile in-app. | | |
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| Business of TV | | How the future of TV was reshaped by 2020 | | Streaming became the centerpiece. The TV ad market became flexible. Production became remote. And Quibi became the first casualty of the streaming wars. | | |
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