How TikTok plans to secure ad dollars for this year's holiday season

The app is better positioned than ever to capture a larger share of ad dollars during the holiday season and beyond.

November 01, 2023

How TikTok plans to secure ad dollars for this year’s holiday season TikTok is better positioned than ever to capture a larger share of ad dollars during the holiday season and beyond. Additional coverage: This week’s Digiday+ Future of TV Briefing looks at Netflix’s plans to provide more programmatic buying options for advertisers. One tactic that is helping podcast networks find an audience for new shows is distributing them through existing feeds for large podcast franchises. This installment of Digiday+ Research's CMO Strategies series features social media and hones in on the key performance indicators marketers monitor and the challenges they face on each social platform. Within the agency world, it’s a little harder to distinguish between the true believers in ESG and those that pay lip service to promoting matters of equality and environmental responsibility. As the playbook for NIL marketing is still being written, some brands are aiming to stand out by taking an out-of-the-box approach. We broke down some key myths about Gen Z workers and their use of generative AI in school, the workplace and their personal lives. Other things to know about Join us virtually tomorrow, November 2, at 12 p.m. ET for Unlocking the Hispanic Market: Strategies for Effective Marketing and Advertising, where we'll equip attendees with the insights and tools needed to tap into the Hispanic community. To avoid wasting ad spend on unvetted inventory, marketers are leveraging technology to drive efficient supply paths. Sponsored by Nexxen. Adding DCO technology to the marketing toolkit is unlocking opportunities for advertisers and agencies to iterate further and discover innovative campaign directions quickly. Sponsored by Clinch. Top Stories Ivy Liu Marketing on Platforms How TikTok plans to secure ad dollars for this year's holiday season The app is better positioned than ever to capture a larger share of ad dollars during the holiday season and beyond. howdy! Business of TV Future of TV Briefing: Netflix plots next phase in its programmatic ad push This week’s Future of TV Briefing looks at Netflix’s plans to provide more programmatic buying options for advertisers. Sponsored by Outbrain Why humans must be the gatekeepers against AI bias As AI technologies differ from setup to setup, some show inherent biases that can undermine campaign data analytics, bringing human review back into the equation. Advertisement howdy! Audio Anywhere How podcast networks use existing feeds to improve engagement and discoverability for new shows One tactic that is helping podcast networks find an audience for new shows is distributing them through existing feeds for large podcast franchises. Sponsored by Piwik PRO Flexible analytics partners offer large organizations the setups and insights they need For marketing teams, identifying a flexible analytics partner that provides actionable insights is powering data-driven mindsets and better campaigns. howdy! Marketing on Platforms CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X This installment of our CMO Strategies series features social media and hones in on the key performance indicators marketers monitor and the challenges they face on each social platform. Advertisement Sponsored by Seedtag How contextual technology is revitalizing news monetization The era of rigid keyword-based safety protocols — which hurt both brands and publishers — is giving way to an AI-enabled contextual technology. howdy! Agency Culture How global agency group Dept has used its B Corp status as a differentiator The Dutch-based agency group emphasizes its commitment to ESG efforts, and it factors into the clients it chooses to work with. howdy! Beyond Ads Why brands like Nascar are taking alternative approaches when working with college athletes As the playbook for NIL marketing is still being written, some brands are aiming to stand out by taking an out-of-the-box approach. All Latest Stories

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