How to adapt your SEO strategy to navigate through the pandemic How can you use search engine optimization to boost your business? Here are some practical tips from SEO technology experts, Conductor.
ClickZ Daily: September 25, 2020 |
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| Happy Friday! How can you use search engine optimization to boost your business? Today we have some practical tips from SEO technology experts, Conductor. “You don’t want more unfortunate surprises during turbulent times. Meaningful reporting can connect content, SEO, marketing, and web activities to give everyone the visibility to plan for future projects,” says Conductor. Also, tracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle marketing according to Act-On’s David Greenberg. David highlights that in this context segmentation will be geared towards understanding buyer behavior, martech will mostly be deployed to help with lead nurturing, and the practice will largely be the domain of sales and marketing teams. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Tereza Litsa How can you use SEO to boost your business? Here are some practical tips. |
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Analyzing Customer Data Luke Richards Tracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle marketing according to Act-On's David Greenberg. Read more |
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| Content Marketing Lindsay Tjepkema Lindsay Tjepkema, CEO of Casted, on how to modernize their content marketing strategies and why now is the time to invest in podcasting. Read more |
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| Content Marketing Jacqueline Dooley B2B content that’s tied to specific stages of the buying cycle can help buyers complete the circuitous path from problem identification/awareness to closing the deal. Here’s how. Read more |
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| Digital Advertising Jacqueline Dooley The Trade Desk’s SVP of EMEA, Philippa Snare discusses the benefits of ethical ad buying and the changing trends in media consumption due to COVID-19 Read more |
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| Lucky Orange is a software company that helps businesses around the world improve website conversion rates by better understanding visitor behavior. Read more |
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Advertising & Promotion Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Download now |
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| Paid Search With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the years. Download now |
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