How to find PR success in 2019; Mentors that PR pros are grateful for; How to analyze your earned media efforts; LinkedIn tips; and more

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Top stories for 11.21.18

Marketing
3 tactics that are essential for PR success in 2019

Your online efforts are more important than ever as brand managers compete for SEO rankings and protect precarious reputations. Here are some techniques you shouldn’t ignore.

	Holiday PR 9 Thanksgiving lessons from early mentors These writers, editors and communicators got us started in our careers. Let’s raise a toast to them on this national celebration of gratitude.

	PR Measurement 5 key metrics to assess your earned media success Some of these gauges, such as formulating article quality scores, require a bit of hard work, but at least you’ll garner viable data so your subsequent work will show significant ROI.

	Marketing Infographic: How to use LinkedIn to increase conversions Finding and engaging with relevant audiences on the platform and delivering quality content can benefit your organization’s bottom line. This guide offers insight.

	Writing & Editing 4 punctuation marks that are tired of being misused Give them the justice they deserve with this free download filled with easy-to-remember tips.

	Social Media Instagram cracks down on fake followers The platform is removing ‘inauthentic’ fans and post engagement, warning users that use third-party tools to inflate profile statistics.

	Awards Earn recognition for your B2B campaign, event, annual report or blog Ragan’s 2018 PR Daily Awards are open now. Enter by the extended deadline on Nov. 30.

	PR Measurement How to boost PR measurement through benchmarking It’s essential to measure yourself against consistent standards. Find out the benefits of benchmarking to your organization, brands and campaigns.

	Pitching Why your guest post or news pitch was rejected Editors get 50 or more pitches a day and take only a handful for publication and syndication. Instead of badgering media outlets for feedback on why you got a ‘no,’ look in the mirror.

	Communications Training Why you don’t need a bigger training budget See how even the smallest comms teams are getting robust training without breaking the bank.

	From the Archives How to use your PR background at Thanksgiving Your next crisis might be more personal in nature. Here is how your crisis communications background can be a benefit during the holidays.

	Apologies Nissan apologizes after executive misconduct hits stock price The automaker group offered a mea culpa after chairman Carlos Ghosn was arrested by Japanese authorities for financial crimes. The company promised to cooperate with authorities.

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How to find PR success in 2019; Mentors that PR pros are grateful for; How to analyze your earned media efforts; LinkedIn tips; and more

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