How to redirect agents when they've lost momentum

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GOP, Gen Z, men eye home buying after election | How to redirect agents when they've lost momentum | Targeted outreach ensures PR reaches the right audience

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December 17, 2024

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GOP, Gen Z, men eye home buying after election Following the recent election, a survey by Realtor.com indicates a shift in home buying trends, with Gen Z, Republicans and men showing increased interest in purchasing homes. About 22% of respondents from Gen Z, 18% of Republicans and 18% of men are more likely to buy a home post-election, compared to lower percentages among women, Democrats and baby boomers. This interest is driven by optimism about economic improvements and anticipated favorable housing policies. Full Story: GOBankingRates (12/16)

	7 Must-Know Marketing Trends for Real Estate Agents Stay ahead in real estate! Discover 7 powerful marketing trends to boost client connections, stand out, and close more deals. From video to authentic branding–learn what works. Download your free guide now!

Best Practices in Sales & Marketing

How to redirect agents when they've lost momentum If you've noticed one of your agents spinning their wheels without making any progress, it might be time to intervene. Full Story: REALTOR® Magazine (8/16)

Targeted outreach ensures PR reaches the right audience

(Pixabay)

Targeted outreach is highlighted as a crucial strategy for ensuring PR coverage reaches the right audience, writes Propeller Group's Louise Watson. By accurately targeting decision-makers, potential clients and key stakeholders through multiple channels, businesses can increase visibility and engagement. "PR is often the starting point for shaping a brand’s reputation and generating awareness, but its potential doesn’t stop there," Watson adds. Full Story: The Drum (free registration) (12/16)

Emotional context key to effective marketing Seth Matlins emphasizes the importance of considering emotional context in marketing, noting that marketers often focus too narrowly on brand safety and consumer journeys, neglecting how people feel about themselves and the world. Matlins urges a shift toward human-centric marketing that acknowledges the stress, anxiety and loneliness many people experience. Full Story: Forbes (tiered subscription model) (12/16)

Brands leveraged social media for memorable marketing

(Pixabay)

Brands created memorable social media moments this year, leveraging platforms from Instagram to Fortnite. Highlights include Calvin Klein's campaign with actor Jeremy Allen White, Adidas' virtual tracksuits on Fortnite and Bud Light's collaboration with comedian Shane Gillis. Full Story: Ad Age (tiered subscription model) (12/16)

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Real Estate Trends

Wood floors make (another) comeback More buyers favor wood floors because of the myriad options in style, color and species. Full Story: REALTOR® Magazine (12/9)

Former carriage house in Cincinnati lists for $2.25M A four-bedroom former carriage house in Cincinnati's East Walnut Hills has been listed for $2.25 million. The listing agent is Gail Coughlin of Coldwell Banker. Full Story: The Business Journals (tiered subscription model)/Cincinnati (12/16)

Smaller gap between public/private valuations could spur activity There is evidence that the gap between public and private real estate valuations is narrowing. A smaller gap could help to fuel transaction activity in 2025, particularly if the economy manages to reach a soft landing, according to a Nareit report. Full Story: GlobeSt (free registration) (12/17)

Business Wellness

Look back on your year to set meaningful goals for 2025

(Tanankorn Pilong/Getty Images)

As the year comes to a close, it's a perfect time to reflect on your achievements and challenges, writes executive coach Joel Garfinkle, who suggests celebrating your accomplishments by documenting key wins and their impacts, which can be helpful for future performance reviews. Reflecting on your growth helps set meaningful goals for the upcoming year, ensuring you start with a clear vision and renewed motivation, Garfinkle writes. Full Story: SmartBrief/Leadership (12/16)

Fair & Equitable Housing

Michigan project converts building to affordable units Work has commenced on a $15-plus million project to convert the historic Casa Del Rey Apartments in Pontiac, Mich., into affordable housing. The work involves restoring the Moorish-style building to its original appearance. Full Story: DBusiness Magazine (Detroit) (12/16)

Legislation & Regulation

Fed outlook for 2025 uncertain despite expected cut The Federal Reserve is expected to cut interest rates this week, marking the third consecutive reduction. However, further cuts in 2025 are uncertain as the economy remains strong. Fed officials are debating the neutral interest rate and potential policy changes under President-elect Donald Trump, which could impact inflation and the labor market. Full Story: Bloomberg (12/16), The Wall Street Journal (12/16), Business Insider (12/16), The Associated Press (12/16)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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