How to target ads for Gen Z on CTV? Gen Z is crucial for businesses that want to succeed in the next decades. Anna Kuzmenko, COO at Fiksu, suggests some ideas on how to market to the youngest buyers on Connected TV.
ClickZ Daily: July 23, 2020 |
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| Hello! Gen Z is crucial for businesses that want to succeed in the next decades. Anna Kuzmenko, COO at Fiksu, suggests some ideas on how to market to the youngest buyers on Connected TV. She writes: Z-ers is aware of recent innovations, so they expect brands to stay tuned with digital developments and use them in commercial campaigns. Marketers need to select the proper media strategy to remain captivating for this audience. Also, from predictive analytics platforms to tools that automatically route the right leads to the right person, we look at how martech is helping companies overcome data paralysis. In this post, we review five tools, each of which help mitigate the data paralysis connected to a specific area of data usage including CRM, lead management, business insights, customer experience, and website traffic/campaign analysis. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Advertising Anna Kuzmenko Gen Z is crucial for businesses that want to succeed in the next decades. Anna Kuzmenko, COO at Fiksu, suggests some ideas on how to market to the youngest buyers on Connected TV. |
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Data & Analytics Jacqueline Dooley From predictive analytics platforms to tools that automatically route the right leads to the right person, martech is helping companies overcome data paralysis. Read more |
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| Emerging Technology Niclas Bergstrom Niclas Bergstrom, CEO of ReadSpeaker, explains how voice technology and voice-enabled solutions have evolved in light of the coronavirus pandemic. Read more |
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| Digital Marketing Nathan Richter Nathan Richter, VP of Strategy & Insights at Dynamic Yield, explores a number of key strategies that brands can employ to bounce back as they begin to recover amid the “new normal.” Read more |
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| Data-Driven Marketing Ross Shanken Ross Shanken, CEO and founder of Jornaya, shows ways to send safe and compliant marketing messages during COVID-19 by using the right data to understand consumer behavior. Read more |
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Campaigns Google Shopping has always been a bit of an enigma to non-paid media experts. Unlike Search ads, with Shopping there are a lot of variables involved in how your products show, what you rank for and how much you pay for specific search terms. Download now |
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| Analyzing Customer Data Browser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered to your subscribers’ device, mobile or desktop, even when they are not on your website. Download now |
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