Weekly blog update: the latest tips and tricks to becoming a better marketer, delivered right to your inbox.
| | | | | | | | | | | | How to Use Omnichannel Marketing to Improve the Customer Journey Posted by Lindsay Tjepkema on Thursday, December 7, 2017 More than ever, businesses must be willing to adapt to be successful in today’s constantly changing retail environment. Digital channels are growing in number and complexity, and, at the same time, consumer expectations are increasing. The days of mass messaging to all audiences are gone. Users are engaging across multiple platforms and devices, all the...
Read more » | How to Personalize Emails Throughout the Customer Lifecycle Posted by Michael Becker on Tuesday, December 5, 2017 For many marketers, planning, creating, and delivering personalized email content for every step of the customer lifecycle journey can be a long and tedious process. Traditional, static, boring, salesy emails are both outdated and unwanted – so we have to go beyond the basics. From initial buyer research to the purchasing process and beyond, email...
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