Time Inc. adds to its distributed video strategy with a beauty brand, The Pretty, 'Don't order the seafood platter': The beginner's guide to Cannes, Top UK publishers are losing $2.6 mil. a year to ad blocking, My Email Subject
Turner is bringing Launchpad, which helps marketers sell social videos that Turner creates, to its international divisions. To do this, it started a training program to familiarize employees with the product. Time Inc. is launching The Pretty, a beauty-focused video brand designed for Instagram and Facebook. It's the second of four distributed brands the publisher has planned to introduce this year. We asked seven Cannes Lions veterans, who have each attended the festival at least four times, to share their advice for newcomers. Ad blocking remains a threat to U.K. publishers, with top publishers there losing an estimated $2.6 million a year due to the practice. Retailers of all sizes are increasingly seeking a brick-and-mortar presence in the form of a pop-up store, and the focus for these shops is shifting from sales to brand experience. Don't miss tomorrow night's early deadline to enter the Digiday Awards, our biggest program of the year. Categories include Best Product Launch, Best Use of Mobile, Best Creative and many more. See them all here, and enter before fees rise tomorrow night. Ad networks range from great to shady and the hard reality is that not one is untouched by fraud. In fact, average fraud across all ad networks is over 15 percent. Get the guide. Sponsored by Tune. |
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Sahil Patel Turner’s Launchpad, which helps marketers distribute social videos created by Turner, is going global. |
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Max Willens The second of four distributed media brands launching this year, The Pretty goes all in on beauty and makeup on Facebook and Instagram. |
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Sponsored Content 4INFO In this webinar, we will outline the massive shifts in the marketing landscape and examine how robust identity mapping can give marketers an edge in today's tech-driven marketing and advertising environment. Sponsored by 4INFO. |
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Digiday Editors Don’t order the seafood platter, overschedule, meet people from your home city, skip dinner or think a certain pink wine is the same as water. |
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Lucinda Southern Over the past year, publishers have worked out their own ways to make up some of the revenues lost by users blocking ads. |
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Sponsored Content GumGum On this episode of the Visionaries Podcast, we sat down with Gretchen Tibbits, COO, and president of uplifting content publisher LittleThings to talk Facebook Live, Snapchat, distributed publishing, and duopoly. Sponsored content by GumGum |
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Sponsored Content Tune If you're marketing on mobile, there is a wide range of ad partners to consider. From great networks to shady characters, the hard reality is that not one is untouched by fraud. In fact, average fraud across all ad networks is over 15%. Get the guide and learn how to find the best and avoid the worst. Sponsored by Tune. |
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