| | How Vistaprint built a masks ecommerce experience in two weeks
Emily Shirley, GM at Vistaprint UK and Ireland, talks about how Vistaprint was able to get a brand new masks offering online in just two weeks, and what the company learned from moving fast and breaking its internal ‘rules’. |
B2B marketing and commerce trends in 2021: what do the experts predict?
Digital transformation in B2B continued apace in 2020. But what do the experts foresee in 2021 for B2B marketing and commerce? We asked Guy Magrath, as well as Econsultancy author and agency new biz expert Ben Potter, and our own marketing manager, Thea Luca. |
A day in the life of… Nickolas Rekeda, CMO of native ad platform MGID
We caught up with Nickolas Rekeda – the CMO of native advertising platform, MGID – to find out how Covid-19 has impacted his role, the trends he has identified in his sector, and why a 'brandformance' approach is effective in the current climate. |
Sponsored by
Work with TikTok Creators to supercharge campaign engagement
What do some of the most successful TikTok brand campaigns have in common? Creativity? Check. Fun? Of course. Bringing people together? Naturally.
But perhaps the most powerful tool available to help secure brand success on TikTok is the Creator – the most enthusiastic, passionate and prolific users whose platform know-how is sure to supercharge any campaign. |
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| Brand Purpose Best Practice Guide
Econsultancy’s Brand Purpose Best Practice Guide defines brand purpose, explains how to create and implement a purpose, and offers examples and ways to measure its impact. |
Social Quarterly: Q4 2020
This quarter’s edition covers the growing trend for shopping on social platforms, Facebook’s acquisition of CRM platform Kustomer, TikTok’s partnership with popular ecommerce platform Shopify, a shakeup for Instagram’s homepage, and much, much more. |
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Just announced: three Festivals in 2021
We’re proud to present a series of three Festivals in 2021, beginning with The Bottom Line on 23-25 March. Gain actionable insight and fresh thinking that will empower you to make better decisions. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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