How Wells Fargo’s marketing operations went from alienated to aligned When too much technology is your road blocker, how do you tackle marketing transformation?
ClickZ Daily: February 2, 2022 |
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| Good morning! When too much technology is your road blocker, how do you tackle marketing transformation? Here’s how America’s oldest financial services giant, Wells Fargo minimized the technology footprint, unlocked an integrated data and operational environment, leaned into talent specialties, and saved millions in the process. We spoke with David Encizo, vice president of social media marketing technology & operations at Wells Fargo to uncover the strategy, journey, and outcomes. |
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B2C Kamaljeet Kalsi When too much technology is your road blocker, how do you tackle marketing transformation? |
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| | Advertising & Promotion Lauren Lee The solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while being compliant Read more |
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| | | Digital Leaders Michael Collins Does your brand have a league carved out and in line with consumer expectations? Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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