| "I signed an NDA and brushed it all under the carpet." Certain factors make harassment likely at ad agencies. Those same factors keep known harassers in their jobs -- and to some extent, protect them. After experimenting for two years with identity-focused commerce posts, BuzzFeed is shifting to a search-centric commerce strategy. Keith Grossman, global chief revenue officer of Bloomberg Media, talked about the publisher's "very wary" approach to platforms, moving to a consultancy model and more on the latest episode of the Digiday Podcast. "Horrified by the state of programmatic": Publishers voiced concerns about ad fraud, data transparency and more at Digiday's Hot Topic event on data-driven media selling in London. Marcus by Goldman Sachs has kept its word to lend $2 billion to customers by year-end, our sister site Tearsheet reports. The early deadline to enter the Digiday Publishing Awards is this Friday, Nov. 17. Categories span social media, product, technology and branded content. Check them out and submit your entry before fees rise. There's one big question advertisers have pondered while adrift in a programmatic sea: How do you successfully balance quality inventory with scale? To get an answer, we surveyed 228 advertisers. Download the report today. Sponsored by Taykey. |
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| Shareen Pathak Certain forces not only make harassment likely inside agencies, but also keep known harassers in their jobs — and to some extent, protect them. |
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| Max Willens BuzzFeed wants search traffic to drive a greater percentage of traffic to the dozen-odd commerce posts it publishes daily. |
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| Sponsored Content Experticity With Americans set to spend an estimated $1 trillion on holiday shopping this year, it’s easy to assume that the vast majority of those dollars will be spent on e-commerce sites. However, some retail establishments can still hold their own, thanks to the unmatched expert knowledge of their employees. Sponsored by Experticity. |
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| JuJu Kim “Just putting all of our eggs in one basket because it's the right short-term thing to do is not where we want to be.” |
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| Lucinda Southern "People are even gaming the destination URLs of ads. At that level, it shows things are fundamentally broken." |
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| Sponsored Content Factual We surveyed 369 publishers to see how they've managed to scale their first-party data, how they've made location a part of their strategy and how they're collecting meaningful insights on their customers. Download the report. Sponsored by Factual. |
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| Sponsored Content Visual IQ Join Visual IQ's CMO, Wayne St. Amand to learn about how marketing intelligence lets you optimize budget across touchpoints while helping to orchestrate complex consumer experiences that drive business results. Register for the webinar today. Sponsored by Visual IQ. |
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