The online dating platform yesterday sent in-app notifications to all U.S. users encouraging them to donate to Planned Parenthood.
| The U.S. Supreme Court's decision to overturn its landmark ruling on Roe vs. Wade has companies navigating how to address abortion rights, but online dating platform OKCupid is already centering its marketing strategy around the topic. Additional coverage: After receiving criticism for forbidding its journalists from posting opinions on the Supreme Court striking down Roe last week, Gannett is reviewing employee perspectives. Over the past year, a new type of CMO has begun to take hold in the C-suites of media and tech companies: the chief metaverse officer. In this Q&A, Digiday spoke with Cathy Hackl, chief metaverse officer at innovation and design consultancy Journey. Other things to know about Join us July 28 at the Digiday Publisher Golf Outing for a round of golf with leaders from Dotdash Meredith, MLB, WarnerMedia and more. What advertising channels are you incorporating into your programmatic mix in 2022? Take this survey and receive the results when they’re available. Sponsored by AdTheorent. The intent indicated by app engagement data is enabling marketers to glean a comprehensive understanding of their target audiences. Sponsored by T-Mobile. | | |
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