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Ikea’s Back-to-School Campaign Is Using Influencers on Snapchat to Target Millennials Includes an interactive video By Lauren Johnson Even as some marketers question how much Snapchat is interested in cultivating relationships with influencers, brands like Ikea are leaning on social stars to amplify campaigns. The furniture brand and MEC are launching a back-to-school initiative on Snapchat with pop music and web comedy duo Superfruit that promotes products for college dorms through an interactive...
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Twitter Hires Former Intuit and Goldman Sachs Exec as Its New Chief Financial Officer Ned Segal is joining the company in August By Marty Swant Twitter has finally hired a new chief financial officer. Ned Segal, who most recently was svp of finance at Intuit and before that spent 16 years at Goldman Sachs, is joining the flock to help CEO Jack Dorsey and the executive team find new revenue for the company that's struggled in recent quarters to keep...
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