Ill at ease with the means of ad tech? Don’t worry, you’re not the only one
| The use of software to target and track the efficacy of ad campaigns is never far from the crosshairs of public opinion with the practice, commonly labeled as “ad tech,” regularly the subject of press exposés and Netflix documentaries, etc. It’s worth taking stock of what industry practitioners think of what they see and do in their day-to-day business. Read more below. Ill at ease with the means of ad tech? Don’t worry, you’re not the only one. Agencies are struggling with internal issues as lack of flexibility, compensation, diversity of talent, training and work-from-home versus in-office. More in this Digiday+ Media Buying Briefing. To take advantage of esports’ global reach, Korean team Gen.G established a presence in three major esports markets — Korea, North America and China — allowing its local partners in all three regions to reach new audiences in other countries. From our sister site, WorkLife: Why reskilling may be the answer to solve the digital professional shortage. Other things to know about Join us July 28 at the Digiday Publisher Golf Outing, for a chance to connect with fellow publishing leaders over a casual round of golf and networking functions. Secure your tickets while they are available. Download this new guide to learn how marketers are using an evolved form of wireless data to power targeting of granular audiences. Sponsored by T-Mobile. When comments sections are open to registered users and moderated by AI, they become sources of reader data that publishers can leverage to serve more relevant content. Sponsored by Viafoura. | | |
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