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In Less Than a Week, Pokémon Go Has More Than 6 Million Mentions on Twitter And brands are getting in on the chatter By Lauren Johnson Nintendo's surprise hit Pokémon Go mobile app is going gangbusters, increasing the gaming company's value by $7 billion.
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Why Advertisers Are Forking Over Big Bucks for Custom Snapchat Lenses 14 brands have purchased them in 5 weeks By Lauren Johnson Snapchat is set to cash in on its surreal selfies. Eight months after securing 20th Century Fox for its first sponsored lens to promote The Peanuts Movie, the number of marketers signing on for Snapchat's bespoke ...
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3 Tips and Tricks for Thriving and Winning in the Scrolling Economy How can brands break through? By Christian L. Tom Today's media landscape is undergoing enormous, exciting change. In many ways, we have evolved from a "social first" to "social only" strategy.
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Twitter's New 'Recommended Video' Feature Gets First Big Test During National Shooting Coverage Underscores growing importance of social video By Lauren Johnson Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five police officers.
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| Adweek Webinar Presented by Neustar |
Tune in to Addressable TV: Incorporate Digital Targeting and Data Science in Your TV Buys Wednesday, July 13, 2016, 1 PM ET | 10 AM PT Through addressable advertising technology, TV can now deliver many of the benefits typically associated with digital—more granular targeting and the ability to tie ad exposure to results. But where exactly ...
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Facebook Is Testing Secret Conversations Feature for Self-Destroying Messages End-to-end encryption will give users more privacy By Marty Swant In a move taken straight from Mission: Impossible—or straight from Snapchat—Facebook has begun testing a way for Messenger users to send encrypted conversations that disappear after a certain period ...
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This Charity Used a Loophole on Mobile Payment App Venmo to Raise Money Water is Life turned $10 into $800 By Lauren Johnson It's no surprise that nonprofits operate on shoestring-sized budgets and are constantly working to recruit a new generation of millennial donors. But Water is Life, a charity focused on providing clean water ...
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