Multifamily developers are bringing affordability solutions | What tasks can you delegate to a virtual assistant? | Analysis: Brands should embrace authentic inclusion
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Analysis: Brands should embrace authentic inclusion Multicultural marketing needs to be authentic, showcase a variety of voices and challenge stereotypes to be effective, Jennifer Pearson writes, citing research on portrayals in advertising. "Brands can face backlash if they don't make the effort to showcase authentic people and voices," Pearson writes. Full Story: Insider Intelligence (4/10)
How marketers can confidently use ChatGPT ChatGPT can be valuable for handling time-consuming tasks such as keyword research, crafting boilerplate ad copy and helping overcome writers' block, writes Playbook Media CEO Bryan Karas. However, marketers should avoid using it for external efforts without any human input and refrain from using it "as a shortcut for skills you know you need to learn." Full Story: Entrepreneur (4/7)
Mobile homes that are selling for millions of dollars in Malibu, Calif., support the adage: location, location, location. "The ones that are $5 million and $6 million? You just kind of shake your head and go, 'Wow,'" said agent Brian Merrick of Coldwell Banker Realty. Full Story: The Wall Street Journal (4/12)
Technology & Innovations
How marketers can avoid potential perils of AI Brands and agencies can reduce risks from generative artificial intelligence through six steps, starting with considering whether sharing data via the open-source systems could affect client relationships or be used by others, writes Brian Heidelberger from the law firm Loeb & Loeb. Other tips include determining how to handle any legal liabilities, and establishing disclosure and approval standards for staffers, freelancers, agencies and vendors. Full Story: Ad Age (tiered subscription model) (4/12)
Business Wellness
How to soften the blow of unwelcome decisions Being open, honest and empathetic with staff as you announce a company decision they may not like, such as returning to in-person work, can help reduce backlash, as can sharing the general factors that went into the decision, says Sarah Clausen, a corporate communications director. Ensure the entire executive team is using the same messaging points and is prepared for questions. Full Story: Human Resources Director (4/9)
Warren Buffett: Most banks can weather any CRE losses Berkshire Hathaway's Warren Buffett says that most banks can withstand losses associated with any defaults on commercial real estate debt. "If you've got a big profitable business on top of it, which many banks do, you take your losses and you keep going on," Buffett says. Full Story: CNBC (4/11)
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