In-store retail media: What is it, and where is it headed? In this briefing we’ll cover: Why it’s still early days;Why brands are playing catchup;The reach and experience of in-store screens;The possibility for dynamic content and targeting;And what differentiates in-store retail media from digital out-of-home.
What does user experience (UX) mean? How can organisations make people engage with their products and services and make it easy for users to achieve their goals?
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Effective Leadership in the Digital Age This report draws on Econsultancy’s years of research into how leadership is changing in a digital world and offers useful insights and practical models for navigating the evolving landscape.
The Future of Marketing: The AI Opportunity Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…” But precisely how many marketers are using generative AI, and where do they believe its value lies?
