John,
Likes and views and retweets and pins.
This is the currency of inbound marketing.
But one user interaction is far more valuable than all of those combined … the book purchase.
In our latest article – Content Marketing: Publishing a book to promote your brand – we delve into what it takes to make the ultimate inbound marketing move.
Read on for insider advice from both sides of the publishing industry – a literary agent responsible for selling 200 million+ books, and a VP of marketing at HarperCollins.
Here’s to writing the book on [your industry here],
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
