Influencer and creator marketing is still on the rise, and the shifts that affect whether marketers partner with one versus the other are just part of the ongoing evolution.
Influencer or creator? Here’s how marketers can know who to hire Influencer and creator marketing is still on the rise, and the shifts that affect whether marketers partner with one versus the other are just part of the ongoing evolution. Additional coverage: To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. You'd think it's a no-brainer for advertisers to get into gaming however they can, given the audience there is hard to reach anywhere else. Two gaming experts at Media.Monks explain why it's a lot more complicated than just buying a "spot." Brands have been spending more on TikTok leading up to the holiday season this year, teeing up the platform to play an important role in their holiday marketing efforts. To see how families are grappling with generative AI, Kantar's new survey looked at how "habits, hopes and fears” vary. Influencer agency Billion Dollar Boy last week launched its new innovation unit, Muse, dedicated to generative AI and emerging technologies. Other things to know about Cyber Week Offer: Save 50% on 3-month Digiday+ membership through November 27. In a new survey from Digiday and Clinch, 99% of agency respondents said DCO is a significant factor in their work, including 45% that reported that DCO is “very significant.” Sponsored by Clinch. To retain current subscribers, publishers are returning to the techniques that won those conversions in the first place by offering intriguing content that aligns with subscribers' interests. Sponsored by Piano. | | |
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