Feelings toward Facebook’s anti-Apple messaging among small business owners might depend on how tethered they are to the Facebook machine.
| There's been one key player that has made a lot of noise about how an update Apple will make to its operating system will affect small business owners and it's not the device manufacturer. Instead, Facebook has launched a great effort to communicate to small business owners just how much the changes will affect their ability to reach new and returning customers in their feeds. “I want to be able to be given a chance to grow. I don’t want my cost of acquisition to go up,” said Helen Annette Njau, Esq., co-founder of a bag company called House of Takur. Read more below about how Facebook motivated small business owners to speak out about Apple's changes. Feelings toward Facebook's anti-Apple messaging among small business owners might depend on how tethered they are to the Facebook machine. For Digiday+ members, NFTs are the media industry’s latest shiny new toy, and some media companies are minting more than a few pretty pennies by experimenting with the internet collectibles. If companies are serious about putting more women in senior roles and on boards, they need to support female staff through menopause. But despite recent efforts from firms like Vodafone, menopause policies remain woefully lacking, many told Digiday. Deterministic and probabilistic data provide two means of establishing an identity for ad targeting and measurement in a cookieless world. Ad agency executives say updates to Yahoo's website — which allow users to personalize and self-curate the page — could lead to better ad performance and increases in engagement. The days of the Facebook whiz who can type out a few keystrokes and acquire thousands of customers thanks to an algorithmically-provided lookalike may be numbered. Dunkin’ Donuts worked with Charli D’Amelio, who has 111.7 million TikTok followers as an expansion of a partnership with the influencer. Here's why the coffee chain is betting on influencer marketing and TikTok. With travel restrictions due to the pandemic limiting filming and photography capabilities, a shoe brand turned to influencers for its marketing strategy. Other things to know about Join this webinar on April 22 at 12 p.m. ET for a deep-dive on why more DTC brands are opening brick-and-mortar shops and what it means for the future of retail. Sponsored by Placer.ai. The sweepstakes survey has become a powerful way to see which influencers are driving business forward for brands versus those who are only capable of getting social media likes and shares. Sponsored by Cheetah Digital. Header bidding is an important programmatic ad buying tool. Download this guide to learn about header bidding trends and challenges for publishers in 2021. Sponsored by Yieldbird. | | |
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