The intricacies of ‘one of the worst kept secrets in ad tech M&A’ — Outbrain and Teads’ billion-dollar merger — offer a curious insight into dealmaking in 2024.
Paramount Advertising continues to create innovative solutions for its partners, including small and medium-sized businesses. With Paramount Ads Manager, SMBs that have never advertised on TV can create, manage and track their ads across Paramount streaming. Customers can tap into more than 100 million monthly active users across Paramount+ — the fastest-growing streaming platform — and Pluto TV, the world’s most widely distributed FAST service. Paramount Ads Manager offers premium video with a minimal threshold for campaign investment, unlocking reach, efficiency and ease.
Nearly 600 companies spent more than $107 million on AI-related ads in the first half of 2024, according to Media Radar data, a huge increase over the same period in 2023.
For any brand or agency working on voter-related ad campaigns, testing early and often has become critical for well-performing political campaigns as the heaviest messaging season approaches — and with it, higher prices.
According to Criteo, whatever prompt Chrome users see about turning off third-party cookies will clearly outline the implications of opting out of being tracked.
While DSPs are remarkable tools for executing digital media campaigns, they don’t seamlessly translate to TV and provide the same functionality in that environment.
