| | | | | Inside the Delicate Mechanics of Marketing Mr. Robot’s Second Season USA finds 'authentic' partners for anti-brand phenom By Jason Lynch USA Network used to be best known for "blue skies" procedurals. But the network's signature show is now Mr. Robot, its Golden Globe-winning dark drama about a group of hackers (led by Rami Malek and ...
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| | Fox Will Launch Its Marketing Campaign for Pitch, Its Fall Baseball Drama, During the All-Star Game MLB is a partner of the show By Jason Lynch Fall premiere week is still more than two months away, but Fox is stepping up to the plate early for its new Major League Baseball drama, Pitch, launching the show's marketing campaign during next week's MLB ...
Read more » | | NBC Execs 'Cautiously Optimistic' Rio Olympics Will Be a Success Despite Concerns Network will address Zika, crime and pollution in one-hour special By Jason Lynch As NBCUniversal prepares to broadcast and stream 6,755 hours of Olympics coverage in August, company executives said they are "cautiously optimistic" that the Summer Games would go smoothly despite concerns ...
Read more » | | Bill O'Reilly Thinks Obama and Trump—'If He Wins'—Will Be 21st Century Legends Plus, how he's expanding his empire By Chris Ariens Specs Who Bill O'Reilly Current gig Anchor of the The O'Reilly Factor and executive producer of Legends & Lies Age 66 Twitter @OreillyFactor
Read more » | | | | | Twitter Will Livestream CBS News' Coverage of the Republican and Democratic Conventions Advertising details are still being finalized By Marty Swant Twitter and CBS are planning to livestream the Republican and Democratic National Conventions later this month.
Read more » | | ABC Finishes Its Upfront Sales Strong and Early Thanks to Slate of Freshman Programs CPM increases in the 9%-10% range By Jason Lynch While ABC took its time during last year's upfront negotiations, which didn't officially wrap until August, the network worked with a bit more urgency this year.
Read more » | | The Upfront Is Alive and Well, and That's Good for the Whole Buy-Sell Ecosystem Strong marketplace seems to quiet talk of irrelevance By Rich Goldfarb Independence Day has come and gone—no, I'm not just talking about the movie sequel—and the 2016 upfront marketplace will soon follow. Here's a refreshing "independent" thought: For the ...
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