Inside the REALTOR(R) advocacy machine

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Inside the REALTOR® advocacy machine | If an MLS participant hosts an open house or provides access to a property, on behalf of the seller only, to an unrepresented buyer, will they be required to enter into a written agreement with those buyers touring the home? | Why marketers should focus on Asian Americans

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May 13, 2024

Top News

Inside the REALTOR® advocacy machine The "Advocacy Scoop" is now a monthly podcast with NAR Chief Advocacy Officer Shannon McGahn and Director of Advocacy Communications Patrick Newton. Listeners will have a better understanding of how the advocacy operation works, its many successes and how NAR's advocacy team is faring in some of the industry's biggest legislative fights. The hosts also share insights on the 2024 election and tell stories you won't hear anywhere else. Listen now.

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Settlement Answers

If an MLS participant hosts an open house or provides access to a property, on behalf of the seller only, to an unrepresented buyer, will they be required to enter into a written agreement with those buyers touring the home?

No. The new rule will cover every type of relationship where an MLS participant is working with a buyer. Get more facts about NAR's proposed settlement agreement at facts.realtor.

Best Practices in Sales & Marketing

Why marketers should focus on Asian Americans

(cottonbro studio/Pexels)

Marketers should prioritize Asian American and Pacific Islander consumers, whose collective buying power increased by 314% between 2000 and 2019, per Nielsen, and who have embraced digital technology and have a strong influence on U.S. pop culture, writes 3AF Executive Directory Genny Hom-Franzen. "Asian Americans take notice when brands support us and connect with us in authentic and genuine ways," Hom-Franzen writes. Full Story: SmartBrief/Marketing (5/13)

TikTok labels other platforms' AI-produced content

(Cfoto/Future Publishing via Getty Images)

TikTok has started labeling content people make with AI on other platforms, using "Content Credentials" metadata tools from the Coalition for Content Provenance and Authenticity to add watermarks when users upload videos and images. The platform plans to expand Content Credentials to audio content "soon." Full Story: The Hill (5/9)

Real Estate Trends

'I wouldn't have this in my kitchen' As the central part of the home, the kitchen is where owners spend the most time. So, it's important to make practical design choices. One designer reveals what she would never put in her kitchen. Full Story: REALTOR® Magazine/Styled, Staged & Sold (5/6)

Photos: N.Y. property considered modernist masterpiece Inger Stringfellow is the listing agent for this Marcel Breuer-designed three-bedroom property in Croton-on-Hudson, N.Y. "The integrity of the original structure is very much intact," Stringfellow says. Full Story: San Francisco Chronicle (tiered subscription model) (5/12)

Technology & Innovations

Smart home sensors 'learn' over time Artificial intelligence in smart home sensors goes beyond mere automation by learning from user behaviors, such as typical times for adjusting lights and thermostats. By analyzing this data, AI can identify patterns and anticipate actions, such as automatically cooling the house before you arrive from work to ensure comfort without manual input. Full Story: LinkedIn (5/9)

Fair & Equitable Housing

Garage conversions increasing affordable housing units The city of Kissimmee, Fla., will allow homeowners to convert two-car garages into studio apartments to provide more affordable housing. The garage conversion program comes as the city is building 120 income-based housing units in a repurposed hotel funded by a federal grant. Full Story: Osceola News-Gazette (Kissimmee, Fla.) (5/10)

Legislation & Regulation

Fed still waiting for housing costs to ease The Federal Reserve has been waiting for housing costs to moderate, which in turn should bring inflation closer to it's 2% target. However, some renters may be delaying their transition to homeownership because of high mortgage rates, beefing up demand for apartments. "Most folks believed you would have had a massive falloff in rental growth throughout the Sunbelt," said Ric Campo, CEO of Camden Property Trust. "But what's happening is there's been just a whole lot more demand than most people expected." Full Story: The Wall Street Journal (5/11)

Fed notes climbing delinquencies for some CRE loans The rate of late payments for some loans tied to commercial real estate rose above pre-pandemic levels, according to a semiannual report by the Federal Reserve. However, Fed Chair Jerome Powell said the U.S. banking system can withstand these risks. Full Story: Bloomberg (5/10)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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