Inspiring quotes for PR pros; Cheesecake Factory apologizes after Trump fan harassed; How culture helps PR; New PR jobs; and much more

6 years ago

Top stories for 05.17.18

Marketing
Inspire your PR and marketing efforts with these smart quotations

Whether you need some motivation to launch a campaign or put a failed effort behind you, look to these powerful sayings to keep moving forward.

	Crisis Communications ‘MAGA’ hat kerfuffle stirs up trouble for Cheesecake Factory Wait staff accosted an ardent Trump supporter during a Mother’s Day meal. The store manager and chain have apologized, and two people lost their jobs. Not enough, some conservatives say.

	Corporate Communication How to create a culture abuzz with internal fans and advocates Empowering workers to become online ambassadors can boost engagement and dramatically increase your marketing reach. Here’s how to rally the troops.

	Jobs of the Week 30 jobs in the PR and marketing world Your LinkedIn profile is only as strong as the effort you put into it. Find out tips for freshening up this digital networking tool, and then check out our list of current openings.

	Virtual Summit Alert 3 recent stories prove social media is changing faster than ever Keeping up with so many current trends is challenging—let experts show you how in this upcoming virtual summit.

	OP-ED Why you should always be extra polite in your emails Brevity in email can sometimes read as curtness. Here’s why PR pros should consider taking the time to develop relationships via the written word.

	Awards How do you communicate during a health care crisis? Tell us what makes your crisis, community relations or internal communications succeed during times of turmoil. Enter Ragan’s 2018 Health Care PR & Marketing Awards by the final deadline on May 23.

	In Memoriam 5 top quotations from iconoclastic writer Tom Wolfe The journalist and novelist had little time for rules, and he left a legacy of wit, wisdom and warnings. Here are some of his keen observations—along with lessons for communicators.

	Marketing Infographic: The state of digital marketing Where do industry insiders see their work going in the coming year? Consider these insights when deciding how to update your approaches to online campaigns.

	Communications Consulting Quiz: Are you stuck in a communications rut? See how Ragan Consulting Group can help your organization transform the way it reaches audiences.

	Crisis Response Top lawyer exits as Novartis seeks to quell Cohen backlash The drug company seeks to rebuild trust with consumers and investors in light of its $1.2 million deal with the controversial fixer for Donald Trump.

	Pitching How to pitch your work without client references It can be difficult to get your company covered without a client to vouch for you, but sometimes that’s easier said than done. Here’s how to work around this pesky problem.

Learn video production secrets that captivate audiences, tell your brand’s stories
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