How Lane Bryant motivated Glamour magazine to prioritize its plus-sized readers, Mic is plotting a European expansion, Dan Lyons' damning book about HubSpot may be the best recruitment tool it's ever had, Kik me some lipstick: Sephora bets on messaging apps for e-commerce,
| Garett Sloane Agencies have been getting new insights from Instagram about how best to use the platform in light of two major changes: It is integrated with Facebook's automated ad technology, and it plans to use an algorithm that curates content for users. The new Instagram strategy should mimic what they do on Facebook. "We've seen the Instagram pitch to clients twice now in the last month. It is basically the Facebook pitch: Everything should be promoted, and there's no point in doing organic," a source said. |
| | | Hilary Milnes Glamour magazine is launching its first retail line as part of a new partnership with plus-size retailer Lane Bryant. The magazine has teamed up with the brand to prioritize the plus-size market, a demographic often overlooked by mainstream fashion media. Eighty-percent of Glamour’s plus-size readers reported feeling underserved by fashion, and that market has a projected $25-40 billion in spending power. "We're addressing this issue by providing inspiration that mainstream fashion magazines often overlook," said publisher Connie Anne Phillips. "Our goal is to drive more shoppers into stores." |
| | | Jessica Davies The rise of social platforms has opened the doors to a wave of digital media publishers which specialize in off-site content distribution. U.S. Web publisher Mic is among them, and it’s been gaining traction in the U.K. where it already has 1 million monthly eyeballs, according to comScore. Founder and CEO Chris Altchek talks about its desire to launch an editorial team in London and why its acquisition of Berlin-based mobile video app Hyper will help drive its connected TV ambitions. | | | | Shareen Pathak Dan Lyons has written a damning account of his time at HubSpot. It details the sweatshop like conditions and the cultish way HubSpot works. But this may not cause a huge talent crisis for the company: Robert Passikoff of Brand Keys says young people are growing up with an understanding of how companies work that aligns with what Lyons experienced. But for older people, this can come as a shock. |
| DashBid With demand for premium video advertising at an all-time high how can so much prime inventory go unsold? The answer is simple: It won't for much longer. This year, powerful factors are coalescing to give ad buyers the reach they crave, and publishers the revenue they deserve. That revenue will come from currently underutilized spots in video programming on devices and services known as "OTT." Is 2016 the year that OTT takes over? Sponsor content by DashBid |
| | | Tanya Dua Sephora became the first beauty brand to make its debut on messaging app Kik on Monday, aiming to drive sales by offering a one-to-one chat experience on mobile. Users will now be able to not only get their beauty product reviews, recommendations and tips instantly, but also make purchases directly on the app. "Brand engagement and client acquisition, particularly of the highly mobile and connected audience of Gen-Z and younger millennials, was a huge draw for us,” said Bindu Shah, Sephora's vp of digital marketing. |
| Invoca Today, join us as we discuss three killer strategies for converting customers on mobile with Kyle Christensen, vp of marketing at Invoca, and Brennie Conkle, vp of digital marketing at SunTrust Bank. Can’t make it? Register anyway and we’ll send you the recording afterward. Sponsor content by Invoca. |
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