Why Nintendo won’t use AI in its marketing
| If there’s one thing marketers agree on, it’s that personalization done right can get you conversions. However, personalization increases the marketing cost and may increase past a profitable ROI. How do you know when you’re at that point? Benjamin Bloom has the answer. He lays out the seven steps to transform your campaign operations into a scalable production line using hot-off-the-presses data. Also, using AI in creatives is a sore spot for consumers and creators. Jessica Foster tells why six brands — including Nintendo! — have vowed to never use it. Constantine von Hoffman
Managing Editor | | |
|
| Marketing artificial intelligence (AI) | | | AI for customer engagement sounds simple — until data gaps, team silos and missing talent derail it. Here’s what it really takes to succeed. | | |
|
| Marketing artificial intelligence (AI) | | | AI images are showing up in an increasing number of advertisements. Consumers are pushing back, and so are these brands. | | |
|
| Marketing artificial intelligence (AI) | | | At Pegaworld, the company showcased AI-powered tools to simplify how enterprises automate work, build applications and upgrade outdated systems. | | |
|
| Marketing artificial intelligence (AI) | | | This guide covers five grounded, real-world ways marketers are using AI right now to improve efficiency without sacrificing quality. | | |
|
| Optimization and personalization | | | A Gartner study found personalization is taking up more marketing budget, but CMOs don't know how much it really costs. | | |
|
| Social media marketing | | | Crumbl faces a $24 million lawsuit for using unlicensed music on TikTok. Here's how to avoid the same mistake. | | |
|
| MarTech intelligence reports | | | Marketing automation was supposed to eliminate busywork. So why are so many teams still bogged down by disconnected tools, clunky workflows, and half-used features? This guide will help you break the cycle. | | |
|
| Marketing artificial intelligence (AI) | | | Most teams lack an AI roadmap or strategy, and most companies lack the policies and procedures needed to implement the technology effectively. | | |
|
What they're saying | | “Forward-thinking companies are capturing cost reductions and revenue increases where they’ve deployed AI. These results come from those who recognize implementation as a transformation journey requiring significant investment in people, processes and technology, not a quick fix.” – Gene De Libero in Why AI-powered customer engagement projects fail before they start. “AI is controversial with consumers. Consider the backlash Duolingo, a popular language-learning app, faced after its CEO declared the company to be “AI first” — a statement many users saw as a tone-deaf dismissal of human labor, especially following recent layoffs of contract translators.” – Jessica Foster in 6 brands taking a stand against AI content. | | |
|
| Spread the marketing love. | | Copy and share
this link! | | bit.ly/mtnl |
|
| Craving some interaction? | | Connect with us
on social. | | |
|
| Solve your SEO & PPC challenges. | | Try Semrush for 14
days... for free! | | Get Started |
|
|
|
|
|
