Is Smart Bidding fostering a lackadaisical approach to account structuring? David Grow, Search Advisor at Goodway Group, offers his insights on how leveraging Smart Bidding by itself is not as powerful as combining with proper account structure for effective data analysis.
ClickZ Daily: August 20, 2020 |
|
|
| Good Morning! Today we have David Grow, Search Advisor at Goodway Group, offering his insights on how leveraging Smart Bidding by itself is not as powerful as combining with proper account structure for effective data analysis. He writes: If advertisers start by considering their goals, evaluating the levers and opportunities that exist at the campaign and ad group levels, and then take the approach that fits them, they will empower Smart Bidding to be even more effective in delivering powerful results. Also Boris Pfeiffer, CEO and co-founder of Riddle.com, shows how companies can participate in the current Facebook ad boycott without hurting their businesses. “Whether you are in a position to stop, pause or continue running Facebook ads, one way to champion the goal is to devote a portion of the money you use for ads to social impact initiatives,” says Boris. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
|
Digital Advertising David Grow David Grow, Search Advisor at Goodway Group, offers his insights on how leveraging Smart Bidding by itself is not as powerful as combining with proper account structure for effective data analysis. |
|
|
|
Digital Advertising Boris Pfeiffer Boris Pfeiffer, CEO and co-founder of Riddle.com, shows how companies can participate in the current Facebook ad boycott without hurting their businesses. Read more |
|
| Campaigns Jacqueline Dooley A new guide by data, analytics, and marketing services provider Infogroup profiles five use cases that demonstrate how agencies can use data to offer value to brands and clients. Read more |
|
| Digital Advertising Hugo Loriot Hugo Loriot, Managing Partner at fifty-five, describes implications and highlights examples from brands pulling ad spend from Facebook and how digital advertisers can use this time to assess the most effective media spend revenue drivers moving forward. Read more |
|
| Chatbots Clate Mask Clate Mask, CEO at Keap, details why it's important to leverage different lead generation strategies in 2020 to ensure your business stays alive. Read more |
|
|
|
Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
|
| Content Marketing The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Download now |
|
|
|
This email was sent to newsletter@newslettercollector.com as a subscriber of ClickZ.
You are currently opted in to receive the ClickZ Daily Newsletter.
You can update your details and subscription preferences here.
Or if you no longer wish to receive these emails you may unsubscribe here.
