🎛️ It's a bird. It's a place. It's a CDP from... Meta?

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Feb 11, 2025

There’s been a run of consolidation in the CDP space since late 2024, with three independent CDP vendors getting scooped up. That makes it an interesting time to jump into this market, but that’s exactly what Meta appears to have done with its launch of Signals Gateway.

Meta doesn’t call Signals Gateway a CDP. And it doesn’t have to, because many people in the martech community are, including the CDP Institute.

Speaking of the martech community, it’s gathering at the MarTech Conference on March 25-26, 2025. It’s online, it’s free to attend and you are cordially invited. Check out the agenda preview, including some top-notch keynotes and grab your free pass.

Mike Pastore
Editorial Director

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Free online event

Your next big marketing breakthrough is closer than you think.

Churn got you curious? AI strategies feeling outdated? Get answers (and more) at MarTech, online March 25-26., for free.

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What else we're reading

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Is long-form online video making a comeback? Marketing Reddit discusses how weird the Super Bowl ads were. Should this B2B SaaS marketer challenge their VP on KPIs? 10 things you hear from founders with a product marketing problem. HubSpot’s SVP Marketing weighs in on the drop in blog traffic. Do Meta’s moves mean brand safety is out of vogue

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Surveys and research reports to make you a more-informed marketer

NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors. NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms. Take a few minutes to answer the 2025 State of Your Stack Survey. Share with the community where your martech is headed in the next 18 to 24 months.

What they're saying

“Martech offers valuable insights into buyer behavior, from website visits and email clicks to ad interactions, intent signals and event registrations. By integrating this data into your CRM, marketing can create a feedback loop that helps sales personalize outreach and prioritize the most engaged prospects — those most likely to convert.” – Natalie Jackson in Why marketing should own sales enablement technologies. “The industry stands at a pivotal moment. Ad fraud continues to evolve, with its full impact likely underestimated. Advanced solutions represent the next frontier in fraud prevention — but their potential can only be realized through widespread adoption.” – Angelina Eng in How to tackle ad fraud in 2025.

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