'It's probably going to be a little bit tempered': What marketers expect from Cannes after two-year hiatus

The Cannes Lions International Festival of Creativity is back. But marketers say society’s turbulence will make for a somber environment.

June 13, 2022

The Cannes Lions International Festival of Creativity is back. But marketers say society's turbulence will make for a somber environment. Additional coverage: By working with entertainment properties with recognizable characters, marketers believe they can help their brands stand out in an increasingly noisy ad environment. Axios' editor-in-chief is creating a playbook to consolidate its coverage into more "high frequency products" in order to streamline audiences. In today's edition of Digiday's DealBook: Elon Musk’s acquisition of Twitter seems to be advancing slowly but surely, networks fight for Formula 1 rights, Getty Images creates a new interactive visual tool and other deals from last week. Other things to know about From Digiday's sister brand WorkLife: Categories have been announced for this year's WorkLife Awards. Categories include Best Hybrid Work Environment, Top Recruiter, Employer of the Year and more. Download this new guide to learn how marketers are using an evolved form of wireless data to power targeting of granular audiences. Sponsored by T-Mobile. Marketers are turning to database tech partners to help honor user opt-outs and provide a more comprehensive picture of customers. Sponsored by Stirista. Top Stories Ivy Liu Cannes 'It's probably going to be a little bit tempered': What marketers expect from Cannes after two-year hiatus The Cannes Lions International Festival of Creativity is back. But marketers say society’s turbulence will make for a somber environment. howdy! Brands in Culture 'Making advertising a little bit more entertaining': Why brands like Liberty Mutual, Bushmills and Booking.com are partnering with entertainment on co-marketing efforts By working with entertainment properties with recognizable characters, marketers believe they can help their brands stand out in an increasingly noisy ad environment. Sponsored by Alexander Group How talent pathways are helping employee retention Without the foundation of clear job roles, transparent pay scales and innovative talent pathways, employers risk losing high performers and potential candidates. Advertisement howdy! Subscriptions A Q&A with Axios' Sara Kehaulani Goo on bundling newsletters as an audience engagement strategy Axios’ editor-in-chief is creating a playbook to consolidate its coverage into more “high frequency products” in order to streamline audiences. Sponsored by Wrike The marketer’s guide to optimized collaboration In the wake of the pandemic and the midst of the Great Resignation, the need for streamlined and straightforward collaboration strategies and tools for marketing teams is paramount. howdy! Industry Trendsetters Digiday DealBook: Twitter deal continues to advance, networks fight for Formula 1 rights, Getty Images creates a new interactive visual tool and more Slowly but surely, Elon Musk’s acquisition of Twitter seems to be advancing. Read about this and other deals from last week in this edition of Digiday’s DealBook. Advertisement Sponsored by Wiland Report: Beyond personalization, how first-party data drives acquisition Brands are using first-party data to identify and target and acquire previously unknown customers who look and shop like their current customers. howdy! Brands in Culture 'Never going to explain the world of crypto with OOH': Why crypto companies are focused on billboards for brand awareness, legitimacy Crypto companies are focused on billboards for brand awareness, legitimacy. howdy! Managing Through Crisis 'Three months ago everybody thought the world was the limit, now everyone thinks it's over': Reflections on the quarter with Zeta CEO David Steinberg “We’re looking at a downturn and a slowdown, we don’t see a recession,” according to Zeta cofounder and CEO David Steinberg. He shares this and other reflections on the quarter. All Latest Stories Life Beyond the Cookie Google’s David Temkin sheds light on the company’s preparations for disabling third-party cookies Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company’s senior director of product management, ads privacy and user trust David Temkin said in the latest episode of the Digiday Podcast.

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