Issue 44.82 - February 28, 2023

Televisionation: Breakthrough - Fred Godfrey, CEO of Origin Media, on New Advertising Formats

ITVT is pleased to present this episode of Televisionation: Breakthrough, our new podcast focusing on innovation of all kinds in the TV industry.
The episode features Fred Godfrey, Co-Founder and CEO of Origin Media, a developer of innovative ad formats. In addition to giving us an overview of Origin’s products, technologies and tools and explaining how it works with its agency clients, Godfrey explains how the company seeks to engage consumers with its ads, identifies the biggest barriers to successful CTV ad campaigns, discusses metrics for success, shares his thoughts on the importance and potential of local advertising, and more.

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