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Meet the Woman Who Could Turn Jet.com Into the Digital Era's Ultimate Challenger Brand Will Walmart's backing help unseat Amazon? By Christine Birkner Liza Landsman loves a challenge. For the past year and a half, she's taken on a massive one: overseeing marketing, branding and analytics as chief customer officer of ecommerce startup Jet.com as it attempts to ...
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Infographic: What's Working (and What's Not) for Retail Advertisers As they plan their next ad budgets By Carrie Cummings Like all good brand marketers, retail advertisers wanting to drive brand awareness and increase sales are always looking for the best platforms and storytellers to help meet their bottom lines.
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Is Omnichannel Marketing Finally Going From Retail Dream to Reality? Crate and Barrel, Timberland, and Macy’s hope so By Christopher Heine There's been a flurry of recent developments that suggest retailers this holiday season may summon the nerve to reboot their omnichannel marketing efforts, tapping into Big Data tactics that in years past may ...
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Snapchat Beats Instagram and Facebook as the Top Social Platform for Teens Study finds 80% use the app once a month By Lauren Johnson Snapchat's growth as the preferred social platform for teenagers continues to outpace other social platforms, and it's cutting into Facebook usage.
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>From Benetton to H&M, How Fashion Fueled Advertising's Coolest Designer Our chat at LIA judging with Design Army CCO (and ad star) Pum Lefebure By Tim Nudd brightcove.createExperiences();
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Netflix Debuts Haters Back Off, a New Original Series From YouTube Star Miranda Sings 'She's so confident in her weirdness' By Sami Main "Miranda thinks she's incredible," said Colleen Ballinger, the creator of Miranda Sings. "She takes pride in her singing, dancing, acting, modeling... all of which she's not good at!"
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Deep Focus Names New U.S. Creative Leader, Looks to Compete With More 'Traditional' Agencies John Reid joins from Wunderman By Patrick Coffee Deep Focus has found its new creative leader after a long search. This week the Engine Group agency named former Wunderman executive vice president John Reid as its U.S. chief creative officer, overseeing a network ...
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