JIGGY drives 69% of revenue with marketing automation A detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation.
ClickZ Daily: August 11, 2020 |
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| Good Morning! Today we have a detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation. Added to this success, Jiggy’s two-part automated abandoned cart series experiences open rates greater than 60% compared to standard promotional campaigns, generating an RPE lift of 158% compared to standard promotional messages and accounts for 5% of her total email revenue. Also, Dan Dawson the Chief Creative Officer at Grand Visual, highlights the multiple applications for AI in digital out of home (DOOH) advertising. He writes: Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in a given place, making the medium truly reactive, and much more intelligent, as well as driving efficiencies. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation Greg Zakowicz A detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation. |
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AI & Automation Dan Dawson Dan Dawson the Chief Creative Officer at Grand Visual, highlights the multiple applications for AI in digital out of home (DOOH) advertising. Read more |
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| Digital Advertising Kamaljeet Kalsi Digital advertising growth dynamics, how technology is the divide between high growth and low growth businesses, and close observations of customer experience and expectations. Read more |
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| Chatbots Djamel Agaoua Millennials and Generation Z have been primed for the digitization of society since they were kids, and now the COVID-19 pandemic has accelerated the process. Instant messaging plays a central role throughout it all, and it’s changing faster than you think. Read more |
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| Digital Marketing Pierre-Loic Assayag Traackr's CEO Pierre-Loic Assayag has prepared insights into how brands can partner meaningfully with influencers, look beyond vanity metrics, and use their budget to maximize their ROI when it comes to engagement. Read more |
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Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
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| Campaigns Google Shopping has always been a bit of an enigma to non-paid media experts. Unlike Search ads, with Shopping there are a lot of variables involved in how your products show, what you rank for and how much you pay for specific search terms. Download now |
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