Some Democrats as well as ad agency execs have questioned whether or not there was enough of a focus on digital advertising.
| With the 2020 election nearly wrapped up, politicians as well as agency execs are examining the role of digital advertising — on Facebook and elsewhere —in this year’s election outcomes. Digital accounted for “at least 20%” of this year’s political paid advertising, per Kantar, but some Democrats, as well as ad agency execs, have questioned whether or not there was enough of a focus on digital advertising, particularly by the Democrats who lost seats in the House and the Senate. Read more below. Agency execs say that more attention should be paid to digital advertising going forward especially on new and emerging platforms like Twitch, as that’s where younger voters are spending more and more time. B2B digital publisher Industry Dive generated $60 million in revenue in 2020, ahead of expectations going into the year. "The pandemic is helping to destigmatize conversations around mental health," said Naomi Hirabayashi, co-founder of wellness-focused company Shine, on the Digiday Podcast. While patients are waiting for their appointments, they will be able to watch videos from Meredith brands, giving the content new monetization opportunities. Other things to know about This week: From the early start of the 2020 holiday season to maximizing customer acquisition, we’ll provide practical tips and honest insight into squeezing the most out of Amazon at the Amazon Strategies Virtual Forum. See what else we’ll be covering and secure your spot today to gain actionable insights from Dentsu, Vita Coco, PMG and more New research finds that the vast majority of CPG brands — 78 percent of respondents in our 2020 survey — rate their own website search experiences as only fair or even poor. Download the full report to learn why — and what some are doing to turn things around. Sponsored by Yext. | | |
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