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| News for Today's Top Marketers |
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JW Marriott Is Exploring Beyond the Typical Commercial With Branded Travel Series Celebrity entrepreneur Bill Rancic hosts the show By Sami Main The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of its own content.
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How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years Brands are buying into cross-platform advertising By Christopher Heine NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new politics podcast, so it pitted a ...
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Some of Marketing's Brightest Minds Share Their Best Advice for the Next Generation 2016's Brand Genius winners talk success By Katie Richards brightcove.createExperiences();
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The Story Behind These Very Strange Anti-Trump Ads That Popped Up in NYC Today Cautionary tales indeed By Tim Nudd Out-of-home has been a great venue for anti-Trump advertising this year, from the Nuisance Committee's clever billboards to Wieden + Kennedy's baloney-fixated food truck. Now, we can add an unpaid guerrilla ...
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Bordeaux Shakes Off Its Stuffiness With a New Video Series That's Not for Wine Snobs Highlights accessibility for younger consumers By Christine Birkner Younger generation wine drinkers have had their fill of the pompousness that's often associated with fine wine. And more brands are catching on, adapting their marketing strategies to include funky labels, ...
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In Global Rebrand, National Geographic Drops 'Channel' From Its Network Name And introduces a new tagline: 'Further' By Jason Lynch National Geographic Channel's recent reinvention, and National Geographic's expanded partnership with 21st Century Fox last fall, is ushering in a global rebrand for the entire company.
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After 30 Years, Harley's Heritage Softail Is Still the Most Distinctive American Motorcycle A 1986 retread of a 1949 classic turning heads in 2016 By Robert Klara In 1981, business wasn't looking so great at Harley-Davidson. The company's bikes—legendary as they were—had been struggling to climb from an industry-wide slump created by Japanese makers ...
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