Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected Digital advertising growth dynamics, how technology is the divide between high growth and low growth businesses, and close observations of customer experience and expectations.
ClickZ Daily: August 10, 2020 |
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| Happy Monday! In our latest key insights article look at digital advertising growth dynamics, how technology is the divide between high growth and low growth businesses, and close observations of customer experience and expectations. Millennials and GenZ have been primed for the digitization of society since they were kids, and now the pandemic has accelerated the process. Djamel Agaoua, CEO of Rakuten Viber, details how instant messaging plays a central role throughout it all, and how it is changing faster than you think. Also, Traackr’s CEO Pierre-Loic Assayag has prepared insights into how brands can partner meaningfully with influencers, look beyond vanity metrics, and use their budget to maximize their ROI when it comes to engagement. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Advertising Kamaljeet Kalsi Digital advertising growth dynamics, how technology is the divide between high growth and low growth businesses, and close observations of customer experience and expectations. |
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Chatbots Djamel Agaoua Millennials and Generation Z been primed for the digitization of society since they were kids, and now the COVID-19 pandemic has accelerated the process. Instant messaging plays a central role throughout it all, and it’s changing faster than you think. Read more |
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| Digital Marketing Pierre-Loic Assayag Traackr's CEO Pierre-Loic Assayag has prepared insights into how brands can partner meaningfully with influencers, look beyond vanity metrics, and use their budget to maximize their ROI when it comes to engagement. Read more |
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| Content Anna Kuzmenko Anna Kuzmenko, COO at BidMind by Fiksu, details why marketers must jump on the CTV hype train and shift their spend from linear to connected TV. Read more |
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| Case Study Ben Sekhon Brakes, a B2B food delivery service, implements direct to consumer business model to address COVID-19 supply shortages. Read more |
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Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
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| Campaigns Google Shopping has always been a bit of an enigma to non-paid media experts. Unlike Search ads, with Shopping there are a lot of variables involved in how your products show, what you rank for and how much you pay for specific search terms. Download now |
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