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KFC Changes Its Name to K’ehFC in Canada for Country’s 150th Birthday A 62-year resident joins the national celebration By Tim Nudd Well, this is a goofy stunt, eh? KFC Canada is honoring Canada's 150th birthday with the amusing if typographically challenging decision to change its name to K'ehFC for the duration of the summer. The change will be reflected on newly designed buckets of chicken, and you can also see the rebranding on the kehfc.ca website....
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Ice Cube, Fox Sports and Wieden + Kennedy Took Over an Iconic NYC Basketball Court to Promote Big3 Agency's first public work for network since splitting with ESPN promotes 3-on-3 league By Patrick Coffee The NBA season just ended, but thanks to Fox Sports, hip-hop icon Ice Cube and a few of his famous friends, fans' brief hoop hiatus is already over. Cube announced the launch of Big3, a professional 3-on-3 league, earlier this year and quickly followed with news that Fox Sports 1 would be running the games...
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How the Lacoste Polo Shirt Modernized Tennis and Helped Shape Fashion The classic L.12.12 remains a basic part of the summer uniform By Robert Klara It was September 1926, and an unforgettable piece of history was about to be made at the U.S. Open. French team player Ren? Lacoste was the No. 1 player in the world, sure to command attention as he stepped onto the grass court of the West Side Tennis Club in Forest Hills, N.Y. But while...
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Danica Patrick: How Social Media and Strategic Partnerships Are Paving My Future Off the Track Let personal passions drive your brand By Danica Patrick There is something to be said for the whole "find something you love to do and you'll never work a day in your life" thing. Success takes hard work, but passion brings fulfillment from that hard work. At the start of my career, people suggested that a woman could only be a racing reporter or...
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These 5 Women Are Shaping How We View and Engage With Our Sports Heroes They talked with Adweek about using data and marketing tech to change the game By Lisa Granatstein At Adweek's Women in Media & Sports Summit, held in early June aboard the Hornblower Infinity yacht docked on Manhattan's West Side, I sat down for a panel discussion with five of the honorees from this year's Most Powerful Women in Sports list. The lively chat touched on a wide range of topics, including the...
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Q&A: Soccer Legend Christie Pearce on Why the Future of the Women’s Game Looks So Bright Olympic gold medalist and World Cup champ talks Lifetime's league sponsorship and more By Christine Birkner Soccer star Christie Pearce knows a thing or two about winning. From 1997 until early this year, Pearce (formerly Rampone) was part of the legendary U.S. Women's National Team that won three Olympic gold medals and two FIFA World Cup championships in addition to inspiring a generation of girls to play the increasingly popular sport...
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