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| Adfreak | July 06, 2017 | | Today's highs and lows of creativity |
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KFC Made a Weird Animatronic Harland Sanders Robot to Take Your Drive-Thru Order Wieden + Kennedy pioneers H.A.R.L.A.N.D. By Tim Nudd Wieden + Kennedy is back with another bot. Six weeks after unveiling an animatronic sea creature for Old Spice's S.Q.U.I.D. campaign, W+K wants you to say hello to--and maybe eventually order some fried chicken from--H.A.R.L.A.N.D., an animatronic Colonel Sanders head that speaks in the voice of the Colonel and is designed to physically pop up...
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This Brand’s Money-Saving Ads Just Show the Actors Auditioning for Them Plus, a clever OOH execution By Tim Nudd If your central advertising message is about saving people money, it can't hurt to demonstrate cost-cutting measures around the ads themselves. That was Cossette's amusing approach in a new campaign for Public Mobile, the Canadian prepaid wireless brand. The conceit was adapted across various media. To begin with, the brand trimmed its budget for commercials...
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Heineken 0.0’s First Ads Prove You Can Have Fun Without Alcohol Publicis Milan brews up a zany campaign By David Gianatasio Who's up for a non-alcoholic barrel of fun? Publicis Milan rolls out the self-consciously silly humor with zippy spots introducing Heineken 0.0, the brand's first zero-alcohol beer, aimed mainly at markets in Europe plus Russia and Israel. A 60-second TV manifesto that dropped a few weeks ago introduces the tagline "Open to all." A cheeky...
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Get Caught Up on Game of Thrones With This Shrewd, Surprising Chatbot You know nothing. GoTBot can help By Angela Natividad With the newest season of Game of Thrones just around the corner, British agency Catch Digital released GoTBot, a delightful little fan-pandering chatbot that's loaded with series details and Easter eggs. GoTBot can be used for basic catchup, like remembering who a character is or figuring out whether someone is still alive. It's packed with...
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Watch the Whimsical 10-Minute Film Michel Gondry Made for Apple Using Only an iPhone Inspiration that's accessible By Angela Natividad With the most basic of modern tools, we are capable of magic. This summer, Wieden + Kennedy did its part in expressing this with its "Stories Are Everywhere" campaign for Instagram. But to more elaborately illustrate the production scope of what we hold in our hands, Apple enlisted director Michel Gondry to shoot a film...
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Spider-Man Now Has a High-Tech Suit, but This Influencer Campaign for the Movie Went Pure DIY Check out the homemade outfits from Portal A effort By Chris Thilk In case you weren't clear, Tony Stark/Iron Man is in the upcoming Spider-Man: Homecoming movie. Now that Sony (which owns Spider-Man and has released five wall-crawling movies featuring two different actors so far) and Marvel/Disney (which owns the Avengers and other characters that aren't part of the Fantastic Four or X-Men, both of which are...
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VML Made a Not-for-Children Children’s Book Based on Tragic Stories From Inner-City Youth Award-winning campaign for Youth Ambassadors By Tim Nudd The violence and desperation that inner-city youth experience regularly isn't relatable to Americans who live more privileged lives. So, to shine a light on the problem, VML in Kansas City chose an eminently relatable medium--the children's book--to tell inner-city children's real-life experiences of drug abuse, violence and hunger. "Welcome to My Neighborhood," created for the...
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