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Kobe Bryant Returns to the Court in Paris to Promote Nike and the New NBA Season Yard brought the retired superstar overseas for its new campaign By Erik Oster Last week, Sid Lee announced the acquisition of Yard, a creative and production agency in Paris, effectively integrating the shop into Sid Lee Paris. Among the reasons for its appeal, Yard boasts a client roster that includes Beats by Dre, Jordan, Red Bull, Converse and Nike. Yard brought former Lakers shooting guard Kobe Bryant to...
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Why This Second Grade Handout Should Be Your New Creative Manifesto Focus on simple but crystal-clear fixes to challenges and hurdles By Greg Hahn Last week, I attended curriculum night at my daughter's school. In discussing the things the kids will be learning this year, the teachers handed us the chart above. Greg Hahn My first thought was, what an amazing thing to give a bunch of second graders. My second thought was, what an amazing thing to waste...
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