| | | Why should your company invest in brand journalism? It’s simple, your company needs effective, integrated communications that break down the current barriers to success. | | | | Join Ragan tomorrow, Tuesday, Sept. 21 at the Brand Journalism: Take Charge of Your Own Story Workshop to learn from top communicators on the essentials of brand journalism including how to skillfully tell a story, boost your company’s reputation, improve your media coverage, and position your company to rise above the noise in the industry. | | At tomorrow’s hands-on workshop you will: | | Determine your brand journalism goals with customers, employees, investors and other stakeholders Develop a brand journalism checklist that includes defining your editorial standard and structure, content delivery methods and measuring the success of your efforts Understand the six kinds of brand journalism stories and figuring out which ones are right for you Refine the journalistic elements of your story, including headlines, teasers and image placement Learn how to shift focus from writing for your internal team to writing for an external audience | | Brand journalism experts will be on hand to guide you through the journey. | | Jim Ylisela Co-Founder and Senior Partner Ragan Consulting Group | Sue Hermann Director of Corporate Communications BOK Financial | Megan Ryan Corporate Communications Manager BOK Financial |
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| | They’ll answer questions and guide you as you embark on this new adventure. | | Take your first step towards controlling your own story. This workshop is tomorrow, September 21, reserve your ticket before it’s too late! | If you have any questions or need help registering,
please contact Shallon Blackburn. | PRESENTED BY: | | | | |
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