Submit your forward-looking programs and get some shopper cred! (FYI: Shopper Innovation Awards are part of the Creative Report Card.) This year's SIA categories include: Out of the box retail. Driving engagement through innovation. In-store engagement. Novel approaches that garner shopper attention: from POS to pop-up, to AR. Packaging. New products or redesigns that stand out from the crowd. CRM & Loyalty. From loyalty programs to new partnerships, to new data segmentation techniques. and more. + Public Service categories for cause, non-profit or fundraising programs. |