| | John, “I would have thought ‘start free trial’ was the most effective.” The above comment is from the video 150 Experiments on the Call-to-Action (Part 1). And it’s a perfect example of the challenge we marketers face – it’s all too easy to assume what is appealing to us will be equally appealing to the customer. To further challenge some of those assumptions, you can watch Part 2 of 150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results. Watch this 27-minute video now to see Flint McGlaughlin break down, explain and show how to overcome three more dangerous cognitive conditions that hinder call-to-action performance, starting with elemental paralysis. Here’s to your success, Daniel Burstein Senior Director, Content & Marketing MarketingExperiments and MECLABS Institute P.S. Our job is to help you do your job better. Just reply to this email to let us know how we can help. |
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