Plus, breaking down data silos in marketing
| How can you give customers the attention they deserve? When processes are automated, there’s a danger that some customers will feel like you’re leaving them hanging. For instance, they prefer speaking with a live agent instead of hearing a menu of options. The key for marketers and service teams is having the resources to manage and anticipate customer issues. Today, contributor Gene Marks outlines a number of ways AI is being used for CRM, adding efficiency while still signaling to customers that you’re listening to their needs. Also today, part two of Theresa Kushner’s two-part guide on breaking down data silos in marketing. Chris Wood,
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| Customer relationship management (CRM) | | | Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. | | |
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| Customer data platform (CDP) | | | Getting rid of data silos is not easy, but it must be done for marketing to succeed. Here are ways to overcome common obstacles. | | |
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| Marketing technology | | | Breaking news: the $20 billion acquisition is terminated because of regulatory roadblocks. | | |
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| Marketing artificial intelligence (AI) | | | See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Getting help with customer experience transformation. | | |
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| MarTech webinar | | | Data-savvy marketers understand the influence numbers have on decision-making. Positioned the right way, data storytelling helps marketers present complex information in a relatable and compelling format. | | |
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| Customer relationship management (CRM) | | | A marketers' guide to CRM and its relationship-building capabilities. | | |
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| Data | | | The fintech company adopted a warehouse-first approach to drive personalization and insights across channels. | | |
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| Performance marketing | | | Gone are the days when TV advertising was just for the Coca Colas of the world. With Connected TV (CTV), businesses of all sizes can effectively reach consumers wherever they stream their favorite shows. | | |
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| Your voice matters | | | Calling all marketing technology and operations professionals! Take our survey to help us better understand the evolving martech career and salary landscape. Results will be published on MarTech.org. Contribute your insights now! Take the survey | | |
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